Interested in a copy for yourself? Poster
Where? Room 10 of the San Diego Museum of Art (fourth drawer of the most-left cabinet)
Commissioned by: The magazine La Plume on behalf of The Chap-Book in Chicago
What do you see? An advertisement poster for the American literary magazine The Chap-Book. The scene is the Irish and American Bar in Paris. An anonymous man with a large mustache sits at the bar with a drink. The iconic barman Ralph is preparing a drink for Tom, the driver of the horse-drawn carriage of the Rothschild family, who just arrived. The half-Chinese, half-American-Indian barman was born in San Francisco and known for his special cocktails. Both Ralph and Tom have a floral decoration on their jacket. In the background, another anonymous man stands behind the bar. The bottom of the poster lists, in small print, the printer (Imprimerie Chaix) and the magazine (La Plume) in which this poster is advertised.
What is The Chap-Book? The Chap-Book was an American magazine published between 1894 and 1898. Every two weeks, an issue was published containing several short literary stories. An issue cost 5 cents in 1895 and contained, on average, about five short stories.
Backstory: The Irish and American Bar was located at the Rue Royale in the center of Paris. The Rue Royale is a short street between the Place de la Concorde and the Place de la Madeleine. The owner of the bar was a Swiss man (Achille) and an Englishman (Reynolds) ran the bar. While Toulouse-Lautrec preferred to hang around in the artistic Montmartre neighborhood of Paris, the Irish and American Bar was among his favorite spots when he wanted to escape Montmartre. When visiting the bar, Toulouse-Lautrec would encounter many other artists. Other people frequenting this place where coachmen who were waiting while their employers would dine in one of the fancy nearby restaurants. Toulouse-Lautrec featured this bar in several posters and drawings, including Chocolat Dancing in the Achille Bar.
Other versions: As Toulouse-Lautrec created the original drawing for this poster on a stone tablet, it could be used to create many prints. Toulouse Lautrec created two versions of this lithograph. The first version does not have the advertising text, and 100 hundred prints of this version were created for collectors. Some of these prints are now owned by museums like the Museum of Modern Art and the National Gallery of Art. After the first version was printed on posters, Toulouse-Lautrec added the advertising text and the current poster was printed. Besides the San Diego Museum of Art, prints of this second version are owned by museums like the Art Institute of Chicago. Most museums do not have the lithographs of Toulouse-Lautrec on permanent display as they are sensitive to light exposure.
What is Lithography? An image is painted on a smooth metal or stone surface. This surface can subsequently be used to print multiple copies of the original image. Lithographic posters became popular during the end of the 19th century. The recent advances in color printing made it possible to print colored lithographs relatively cheaply. Toulouse-Lautrec was among the artists that picked up lithography. He was able to make good money with these lithographs as the laws on public marketing were relaxed and bars, night clubs, and theaters were now allowed to publicly advertise their business.
Who is Toulouse-Lautrec? Henri Marie Raymond de Toulouse-Lautrec-Monfa (1864-1901) came from a French aristocratic family. He suffered from health problems throughout his life and only became 1.42 m (4 ft 8 in) tall. Despite his aristocratic roots, he enjoyed a Bohemian lifestyle in Paris. Even though he could count on the financial support of his family, he earned his own money as a painter, draughtsman, and illustrator. He was one of the first artists who successfully jumped on the opportunity to create advertising posters. His artistic style was inspired by artists like Degas and Manet. A representative example of his paintings is At the Moulin Rouge: The Dance in the Philadelphia Museum of Art, which he painted in 1890.
Fun fact: Henri de Toulouse-Lautrec loved to spend time in the bar. The Irish and American Bar in this painting was his favorite for some years. He spent so much time there that he invited people that wanted to meet him to the bar. He was typically the last person to leave the bar in the night. He also helped to serve the clients of the bar occasionally. As Toulouse-Lautrec was very short, the owner of the bar had a special platform installed for him such that he could properly serve the clients.
Interested in a copy for yourself? Poster or canvas.
Where? Gallery 165 of the Philadelphia Museum of Art
What do you see? The couple in the middle is dancing the can-can in the Moulin Rouge. The man is dressed in a black suit with a black top hat. The woman wears a beige-orange dress with red socks. The man teaches the woman some new moves of the can-can dance. In the foreground is an mysterious, unknown woman in an elegant pink dress. A group of dressed-up people, most of which are men, surrounds the dancing couple. These people engage in conversations, look at the dancing couple, or just hang out on the bar in the background. Toulouse-Lautrec knew most of these people as he was a regular at the Moulin Rouge. Toulouse-Lautrec used a combination of plain colors with some bright colors to take the viewer on a journey through the Moulin Rouge. Most viewers start by looking at the woman in pink in the foreground, look at the dancing couple next, and then look at the man in the bright red jacket in the background. The light in this painting is provided by the electric chandeliers on the ceiling. This painting is lauded for its beautiful composition.
Backstory: After Toulouse-Lautrec completed the painting, the owners of the Moulin Rouge bought it and put it on display on top of the bar. An inscription on the back of this painting reads: “The instruction of the new ones by Valentine the Boneless.” This identified the dancing man as Valentin le Désossé (which means ‘the boneless’). He was a star can-can dancer at the Moulin Rouge. Valentin le Désossé was the stage name of Jacques Renaudin. He had a slim build with long arms and legs, giving him the perfect body for a can-can dancer. He was very elastic and could perform the expressive can-can dance moves with unequalled grace. He did not accept money for his dance performances as he did it for the love of dancing. The woman dancing with Valentine is Louis Weber, a popular dancer from that period. She was so flexible that she could keep her body straight while standing on a single leg and with the other leg raised above her head.
What is the Moulin Rouge? The Moulin Rouge is a cabaret and nightclub in Paris established in 1889. As its French name suggests, the Moulin Rouge is a building with a large red windmill on top of it. It is the birthplace of the modern can-can dance. The Moulin Rouge provided entertainment for all layers of society. The extravagant shows, innovative and unique interior, and the world-famous dancers performing there were the key ingredients for the immediate and lasting success of this place. Below is an image of an 1891 poster to advertise the Moulin Rouge by Toulouse-Lautrec. The Moulin Rouge is still open to visitors today.
What is the can-can dance? The can-can (or cancan) is a dance developed in France in the first half of the 19th century. It is a high-energy dance originally performed by both sexes. It involved kicking the legs above the head, splits, and cartwheels (check out this video). It developed over time into a dance mainly performed by women. The female dancers used an elaborate and provoking routine with their long skirts. In the 19th century, it was considered a scandalous dance and it was often performed by prostitutes. However, its status improved over time and by the time the Moulin Rouge opened, there were professional can-can dancers that could make could make a living dancing fulltime.
Who is Toulouse-Lautrec? Henri Marie Raymond de Toulouse-Lautrec-Monfa (1864-1901) was born in the South of France and was the first child of a wealthy family. From a young age, his artistic skills were present, and he developed himself into a very productive artist. He is an important representative of the Post-Impressionist art movement, together with artists like Cézanne, Gauguin, Seurat, and Van Gogh. Unlike some of these other painters, Toulouse-Lautrec could sustain himself by making advertising posters for nightclubs and other businesses. Two of those posters are shown below. The first is an 1895 advertisement for the American literary magazine The Chap-Book. The second poster is from 1900 and advertises a Simpson bicycle chain.
Fun fact: The parents of Henri de Toulouse-Lautrec were first cousins and as a result Toulouse-Lautrec suffered from serious health problems throughout his life. One health problem he faced was that his legs stopped growing as a child and, as a result, he became only 4 ft 8 in (1.42) tall. His atypical stature (the legs of a child combined with the torso of an adult) led to a lot of mockery from other people and Toulouse-Lautrec resorted to drinking a lot of alcohol. To make sure that he always had a supply of alcohol with him, he had a hollow cane – which he needed to walk – filled with alcohol.